Retail, Sport & Entertaiment Technologies

Vital player in a digital world

Israeli new media companies, bolstered by a digitally-saturated, media-savvy local culture of early adopters, create unique solutions sought-after by media outlets, operators and content providers for their novelty and utility, and for their ability to increase revenues while enabling a rich user experience.

No pixel left behind

Israel has more than 1000 new media companies whose offerings span the range of new media possibilities. They are active in Internet applications and services, e-commerce and marketing, online advertising, entertainment and video, search and social networks. They are also dynamic players in broadcast, digital & cable TV, IPTV and satellite services, strong in content creation, delivery and management, and have a potent presence in gaming and new interface solutions within the CE realm.

 The sector has developed rapidly over the last few years. While some companies, such as Adsmarket,, ICQ, Incredimail, NDS, Orca, Conduit and Pilat Media are large, most are smaller, with more than 600 classified as start-ups. They are characterized by innovation and entrepreneurship, with low production costs aiding competitiveness, and a willingness to adapt solutions to customer requirements.

 Many multinational new media companies maintain R&D facilities in Israel. These include AOL, eBay, Google, Harmonic, Open TV, PayPal, Yahoo and Ybrant. Other technology giants with a strong local presence include Apple, Cisco, Ericsson, HP, Intel, IBM, Microsoft, Motorola and Nokia-Siemens.


It’s a breakthrough country

Many of today’s commonplace digital technologies were developed or pioneered in Israel.


  • Intel Centrino and Pentium 4 microprocessors
  • NDS conditional access and DRM systems
  • USB flash drives invented by M-Systems
  • VoIP invented by founders of VocalTec
  • AOL Instant Messenger developed by ICQ
  • Alvarion pioneered WiFi and WiMax
  • Voicemail invented by Comverse


Because of the small local market, many of Israel’s most innovative companies seek strategic partners or outright purchase of their technologies by foreign companies better able to exploit global economies of scale. In recent years, the gifts project was acquired by ebay, Snaptu was acquired by Facebook and Bitband was acquired by Motorola.



Yarden Zinger

Director, Retail, Sport & Entertainment Technologies

Dory Lamdan

Business Development Retail, Sport & Entertainment Technologies

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The Israel Export Institute, together with the Economic ministry of economy, is happy to invite you to take part at the Israeli National Pavilion at Shoptalk U.S. 2023.


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Mandala Bay, Las Vegas

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Filter by sport innovation: the future goes true Israel 22/6/19

The event organized by the Israel Export Institute shows how the small Mediterranean state has become the capital of the world of technology related to sport

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Future Sport 2019 - SportEconomy

Innovation And Sport: The Future Comes From Israel

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