ISRAEL EXPORT INSTITUTE

Buzzwords And Brilliance: Walking The Floor At Retail's Big Show - Forbs, 20.1.19

If I had a dollar for every mention of the word “frictionless” at the National Retail Federation (NRF) Big Show in New York last week, I would be a very rich man indeed. That particular buzzword dominated the vast exhibition floor at the NRF show, which is billed as the world’s largest retail conference and expo.

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