How to work with Tmall Global China

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Business Meetings


Consumer Goods Division, Life Style Sector, Fashion and Textiles, Wine, Food and Beverage, Consumer Products sector

Event Code



Hamered 29, tel aviv

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How to work with Tmall Global China

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How to successfully enter China with Alibaba group and Tmall Global E-commerce platform

Following Alibaba Group CEO Daniel Zhang’s pledge to bring $200 billion worth of imports to China, Tmall Global, China’s number 1 cross-border e-commerce platform, joins forces with the Israel Export Institute to share the opportunities available to Israeli brands in the world’s largest retail market: China

Seminar objectives

This informative and practical 1-day seminar will provide valuable insights to Israeli brands on how to sell online to Chinese consumers. It will help you understand China’s e-commerce landscape while giving you the opportunity to interact with Tmall Global category experts.



Part 1

09:00 Gathering

09.30 General introduction of Alibaba Group’s Economy and its cross-border e-commerce platform, Tmall Global

• Presentation 

• Q&A

Speaker: Mr. Dean H. Diabate - Business Development Manager, Tmall Global

11:00 Coffee Break

Part 2

11:30- 13:30 Category workshops 

Tmall Global category experts will share industry-specific information providing brands with an in-depth understanding of their category’s regulatory landscape, consumer trends and key success factors. Brands will also be able to gather valuable insights about the platform’s requirements and objectives, network with Tmall Global experts and potentially develop new business opportunities


• Cosmetics and personal care

• Home

• Consumer electronics

• Mother & Baby

• Fashion

• Food

• Health

• Pet

Workshops speakers

Ms. Michelle Lau – Business Development Manager, Tmall Global

Ms. Angelical Lin – Business Development Manager, Tmall Global

Mr. Aline Guo – Business Development Manager, Tmall Global

Mr. Dean H. Diabate – Business Development Manager, Tmall Global

Part 3

14.00 – End of day

Personal 1 X 1 meetings with Tmall Global Business development managers of each category.

Disclaimer: Alibaba Group does not receive any fees from the event

?Who is invited


Consumer goods brands exploring options to enter China via Ali Baba/Tmall e-commerce platforms in their different models. 

The various models will be presented at the seminar. 

When and Where


18 July 2019, 09:00-14:00 

at Israel Export Institute, 29 Hamered St. Tel Aviv, 5th floor. Israel Hall



200 ILS – IEI members

300 ILS – non IEI members



In Order To register you need to:

Pay registration fee Here

Fill this registration form

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